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Michele J. Moore, YP
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Last updated: 4/25/2016
Mrs. Michele J. Moore, Analyst, Digital Operations, YP
Platinum Individual
Professional Information
Analyst, Digital Operations
611 N. Brand Blvd
91203  United States
 [ Map ]
818 649-7341 (Phone)
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  51 Plus
  Technology Provider
  Full Service Interactive (online only), Global Search, Local Search, Mobile Search, PPC/Search Advertising
  Google GAP, Other, Yahoo Ambassador
  Google Analytics Certification
  Branding/Branded SEM, Search Advertising, Shopping Search, Small Business
  Content creation, Local Search
  Facebook, LinkedIn
  Pay Per Click
Personal Information
La Canada Flintridge
91011  United States
Additional Information
Bachelor's Degree from UCLA
More Information
Analyst Digital Operations

• Act as fulfillment account manager for selected search engine marketing accounts
• Manage search campaign performance; analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract.
• Engage with fulfillment consultants and other parties, during initial fulfillment to ensure that the plan has the correct components;
• Proactively optimize throughout campaign life-cycle;
• Increase quality in clicks and conversions for improved ROI;
• Increase product trust through proactive, engaged customer service;
• Decrease churn rate through proactive campaign management and positive customer experience.
• Present Key Performance Indicators (KPI) and campaign performance in a formal setting with management.
• Build and maintain a positive relationship with internal and external customers by proactively communicating campaign performance with internal and external management.
• Have contact with internal customers such as sales, customer service, etc. and possibly external customers in any region weekly, biweekly, or monthly.
• Perform initial and ongoing quality assurance for search campaigns and take ownership of accurately communicating errors to all parties to close gaps and meet customer requirements.
• Re-emphasize internal, vendor, and search engine best practices during proofing and error correction activities.
• Regularly review existing processes and procedures for the purpose of identifying and implementing operational efficiencies and process redesigns.
• Report escalations urgently and follow up on resolution to close communication loop with management.
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