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Michele J. Moore, YP
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Last updated: 4/25/2016
Mrs. Michele J. Moore, Analyst, Digital Operations, YP
Platinum Individual
Professional Information
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  51 Plus
  Technology Provider
  Full Service Interactive (online only), Global Search, Local Search, Mobile Search, PPC/Search Advertising
  Google GAP, Other, Yahoo Ambassador
  Google Analytics Certification
  Branding/Branded SEM, Search Advertising, Shopping Search, Small Business
  Content creation, Local Search
  Facebook, LinkedIn
  Pay Per Click
Personal Information
Additional Information
Bachelor's Degree from UCLA
More Information
Analyst Digital Operations

• Act as fulfillment account manager for selected search engine marketing accounts
• Manage search campaign performance; analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract.
• Engage with fulfillment consultants and other parties, during initial fulfillment to ensure that the plan has the correct components;
• Proactively optimize throughout campaign life-cycle;
• Increase quality in clicks and conversions for improved ROI;
• Increase product trust through proactive, engaged customer service;
• Decrease churn rate through proactive campaign management and positive customer experience.
• Present Key Performance Indicators (KPI) and campaign performance in a formal setting with management.
• Build and maintain a positive relationship with internal and external customers by proactively communicating campaign performance with internal and external management.
• Have contact with internal customers such as sales, customer service, etc. and possibly external customers in any region weekly, biweekly, or monthly.
• Perform initial and ongoing quality assurance for search campaigns and take ownership of accurately communicating errors to all parties to close gaps and meet customer requirements.
• Re-emphasize internal, vendor, and search engine best practices during proofing and error correction activities.
• Regularly review existing processes and procedures for the purpose of identifying and implementing operational efficiencies and process redesigns.
• Report escalations urgently and follow up on resolution to close communication loop with management.
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#SEMPOChat: State of Search Results

4/26/2017 » 4/27/2017
Customer Experience Strategies Summit



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