Mark is Director of Digital Outreach for Virante Inc. Adept at using all forms of social media for marketing effectiveness, Mark has gained a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s.
Mark has spoken at major conferences such as SMX, ConvergeSouth and SearchExchange, as well as at numerous local SEO meetings, has conducted webinars for SocialFresh and Bulldog PR, and is a regular columnist on the Windmill Networking Blog. He is also working on the first comprehensive book covering Google Authorship and Author Rank.
When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.
- Developed and implemented a web marketing strategy for an independent bookstore in Philadelphia PA. - Created and managed successful paid search advertising campaigns for both ecommerce and lead gen targets. - Developed the Digital Outreach department at Virante Inc., increasing online influence and the ability to attract natural links and organic traffic for Virante Clients - A recognized thought leader in the use of Google+ for business, followed by over 30,000 on that network. - Sought after guest blogger for major industry blogs such as Windmill Networking. - Speaker at major national conferences, such as SearchExchange, SMX Social Media, and SMX West. - Creator and manager of the largest community online discussing Google Authorship and Author Rank.