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Courtney Herda

Education Committee
Last updated: 6/1/2017
Courtney Herda
Individual Member
Professional Information
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  With more than eleven years of experience in internet marketing, Courtney Herda has developed effective strategies for growing small businesses with internet advertising. As the owner of Smarter Searches, an internet marketing agency focused on helping small businesses make a big impact on the web, she works with business owners to set goals and develop strategies to drive traffic to their web sites, increase sales, improve lead generation, and stimulate social media engagement.

She began her career on the internet marketing team of financial talk-radio host Dave Ramsey, where she created and managed all their search engine marketing campaigns, wrote web site and email content, and collaborated on social media and viral marketing projects. She then spent the next few years working for E.W. Scripps, creating and optimizing search engine marketing campaigns for all of the Scripps newspaper holdings. Prior to opening Smarter Searches she was managing more than 300 internet marketing accounts through the Scripps SEM agency, advising clients on search engine marketing campaigns, consulting on web site improvements, analyzing metrics and analytics reporting, and helping with search engine optimization.

She is a Certified Google Display and Search Advertising Professional, a Certified Google Reporting and Analytics professional, an accredited professional for Yahoo! Search Marketing and BingAds.
  0 to 10
  Full Service (offline and online), Full Service Interactive (online only), Global Search, Integrated Search, Local Search, Mobile Search, Organic SEO, Paid Inclusion/Feed Management, PPC/Search Advertising
  Google GAP, Yahoo Ambassador
  BingAds Accreditation
  Branding/Branded SEM, Large/Enterprise Business, Search Advertising, SEO, Shopping Search, Small Business, Trends
  Blog optimization, Content creation, Link building, Local Search, SEO, Site Issues – architecture, redesign, rewrites
  Blogs, Facebook, Google+, LinkedIn, Pinterest, Twitter, YouTube optimization
  Pay Per Click
  SES: San Francisco
ClickZ Live: New York
  North America and Europe
Personal Information
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Additional Information
CEO - Smarter Searches
Creating customized digital marketing strategies to grow small and medium sized businesses. Executing and implementing Search Engine Marketing campaigns, Search Engine Optimization, Social Media Marketing, Email Marketing, Web Site Consultation, and Analytics Analysis.

Search Engine Marketing Product Manager The E. W. Scripps Company
Actively built, managed, and optimized more than 300 local and national SEM accounts for clients advertising with the Scripps SEM agency, a member of Google’s Premier SMB Partnership.

Search Engine Marketing Analyst - The E.W. Scripps Company
Managed, expanded and optimized internal search engine marketing campaigns for 13 E.W. Scripps newspapers.

Web Marketer - The Lampo Group
Conceived and implemented web-based marketing projects as part of the web marketing team for financial expert Dave Ramsey’s website, by combining SEO, SEM, email, and social media projects.
Social/Volunteer Organizations
100 Girls of Code
More Information
Internet Marketing Manager with more than nine years of experience in creation, optimization, sales, and retention of successful SEM, SEO and social media campaigns. Google Partners individual and agency certification; BingAds individual and agency certification. Expertise with training other employees, learning new platforms quickly, and a proven team player. Bilingual in English and French.
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