Forward-thinking and dynamic marketing and business development executive with proven success creating new growth opportunities by aligning business strategies with evolving market conditions.
Having achieved recognition on the client side for P&L success and in leadership roles for traditional and digital marketing agencies, Ray is talented at building trust with large multinational corporations.
Ray Peabody has served in interactive marketing leadership roles for 17 years including AOL, Cox Interactive Media, NCI and at Definition 6, a unified marketing agency in Atlanta and New York. He currently chairs the Tech SIG for IABC Atlanta and the Programming committee for SEMPO Atlanta. An early adopter/innovator of SEO and PPC, Ray has attracted millions of consumers at both the national and local level to a myriad of sites. His real estate portal became the 8th most visited for that category. Recognizing early the importance of content syndication for SEO, Ray has negotiated partnerships with Google, Yahoo, CBS TV, IAC, Microsoft, and The Wall Street Journal and many others. Ray has keynoted a conclave for The Wall Street Journal, presented at industry events and guest lectured for the MBA programs at Georgia Tech and Jacksonville State.
Track record of successful engagements including strategy, branding, marketing, technology, media, and analytics matches well with today’s business challenges.
Strategic counsel for digital marketing. Innovative marketing approaches have delivered significant results. Plan and implement digital marketing campaigns, national and local. Services delivered by advisement or direct engagement: • SEO/SEM/PPC. Plan and implement SEO programs and PPC campaigns, national and local-focused. In addition to ongoing media buys, currently advising consumer brand through its agency on its planned $100,000 monthly digital media spend. • Social Media. Whitepaper on Automotive Dealer social media best practices accepted by Technology Association of Georgia. • Automotive Portal. Guided Internet marketing strategy and project managed multi-market website. • Lead Generation Business, Served as contract Executive Director for this business with over 9,000 landing pages. Introduced new vendors, diversified revenue sources and grew the business. • Financial Services Provider. Strategized program to remarket via email to consumers who had abandoned online application. 5M records from multiple sources. • CVB Search Marketing. Provide search engine marketing services to convention and visitors bureaus and destination marketing organizations in Arkansas, Georgia and South Carolina.