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Jori Ford

Last updated: 2/8/2016
Jori Ford
Individual Member
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Professional Information
Ritchie Brothers
Head of Enterprise SEO, Global
Suite 300A
United States
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  51 Plus
  In-House Marketer
  Global Search, Integrated Search, Local Search, Mobile Search, Organic SEO
  International/Non-English, Large/Enterprise Business, Other, SEO
  Content creation, Global Search Issues, Local Search, SEO, Site clinics – explaining why and how to improve a site, Site Issues – architecture, redesign, rewrites
  YouTube optimization
Personal Information
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Additional Information
Jori is the Head of Enterprise SEO, Global for Ritchie Bros, the world's largest construction equipment auctioneers. Jori previously served as the Director of Owned & Earned Media leading Rosetta’s Chicago division and overseeing the direction of Rosetta’s SEO capabilities development. She contributes to Search Engine Watch on a variety of SEO topics . She previously received the Medallion Speaker award at the International Search Summit and regularly speaks at the Mobile Media Summit, SES, now ClickZ, and has served as a guest lecturer at Rutgers Business School & the digital marketing course offered by General Assembly in Chicago, IL.
More Information
Prior to joining Rosetta Jori held positions as an SEO consultant to the CME Group, providing process and assisting with integrating SEO into their global launch strategies. Not only can she perform a reverse 1 ½ dive in the tuck position, but she also has more than 8 years of digital marketing experience, rooted in technologies, mobile and enterprise global search strategies. Notable clients both past and present include OfficeMax, Helzberg Diamonds, The Body Shop, Redbox, Rasmussen College, and many other top brands across a variety of verticals.
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