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Kostas Chrysovitsiotis

Last updated: 1/16/2017
Mr. Kostas Chrysovitsiotis
Individual Member
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Professional Information
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  51 Plus
  In-House Marketer
  Full Service Interactive (online only), Global Search, Local Search, Mobile Search, Organic SEO, PPC/Search Advertising
  Google GAP, HubSpot Free SEO Crash Course, Market Motive's SEO Certification Course, SEO 101 & Further SEO by Distilled U, SEO Certification (, SEO Training Course by Moz
  Branding/Branded SEM, Feeds, Large/Enterprise Business, Search Advertising, Search Trends, SEO, Shopping Search, Web 2.0
  Blog optimization, Content creation, Feeds – e-commerce data feeds into shopping search engines, Global Search Issues, Link building, Local Search, SEO, Site Issues – architecture, redesign, rewrites
  Blogs, Facebook, Google+
  Pay Per Click
Personal Information
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Additional Information
Athens University of Economics and Business
MBA, Master in Business Administration, 7,52/10,00
2004 – 2006

MBA Dissertation: “Intellectual Capital Through Collaborating Models” (Grade 10.00/10.00) – Supervisor: Dr. Basilis Masoulas

Courses: Marketing Management, Sales Management, Statistics, Market Research, Business Strategy, Strategic Change Management, Financial Management

Activities and Societies: Students' Alumni Representative, Development of Students' Evaluation System, Development and Maintenance of Class Website

Athens University of Economics and Business
BA, Marketing and Communication, 7,33/10,00
2000 – 2004

Courses: Strategic Marketing, Business to Business Marketing, Marketing of Services, Internet Marketing, Product Management, Consumer Behavior, Public Relations
More Information
Part of Digital Marketing team in Commercial Operations department, being the in-house SEO & Digital Analytics Expert, supervising all digital touchpoints and campaigns, to optimize organic traffic and experience. Reporting to local leadership and to the Group.

SEO Lead, giving specifications to vendors, planning strategies, auditing websites, and pushing site improvements. Keyword research to optimize existing content and discover new opportunities. Using tools like Google Search Console and Linkdex to point out high priority technical and content issues, and supervising fixings with best practices.

Digital Analytics Lead, organizing the team’s KPIs and presenting them to top management. Supervising Analytics implementations for proper data flow, collaborating to company’s Big Data and business decision making. Using tools like Tealium iQ for tag management and Adobe Analytics for metrics, doing A/B Testings with Adobe Target, to optimize the user experience, funnels and conversion rate.
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