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December 18, 2007: Digital Shelf: The Search Marketing Opportunity for Packaged Goods

Until recently, many marketers assumed that search was not an appropriate medium for consumer packaged goods (CPG) companies, or any brand-centric company which doesn’t sell online.

Guess what? They were wrong. 

New data from "The Digital Shelf" - research just completed by Yahoo!, comScore, P&G, and SEMPO - challenges that notion and explores the role of search in the brand-rich environment of consumer packaged goods. Not only does the research show that search influences brand selection, but also it identifies “searchers” as one of the most valuable segments in online traffic for CPG companies.  

Join us as we explore the data points of this very important research. As CPG companies begin their adventures in search advertising, and bring potentially billions of dollars online, it’s important to understand the value metrics in their campaigns and explore how search can best meet those needs. Learn how you can apply the data and key takeaways to leverage for expanded brand development via search marketing. 

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