Localizing Your Online Marketing Efforts For Greater Results: A How-To for Local and National Advertisers - SEMPO
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November 29, 2007: Localizing Your Online Marketing Efforts For Greater Results: A How-To for Local and National Advertisers

For businesses that advertise nationally, the opportunity exists to “localize” their offerings, creating more closely aligned relationships with the 80% of people who research online, to buy locally offline, as well as the 20% of monthly online searches (more than 1 billion) that are local-centric and commerce-driven. A local strategy requires understanding geographic differences, user intent, language, and buyer behaviors. Effective local marketing - even online - is not one-size-fits-all.   

This webinar will explain how a national brand can layer a local strategy on its marketing to better serve a large portion of its potential customer base and increase the performance of their campaigns. It will also help local businesses understand how to compete with the national brands online and benefit from brand relationships if/when they have them.

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