One of the most critical skills a search marketer learns is keyword analysis – it’s how we “listen” to the search demand and semantic nuances of the digital population. While this free webinar focuses primarily on keyword strategy for SEO, the lessons are applicable to social media, PR and search advertising. We’ll cover the basics of how to do a simple keyword analysis for websites, as well as how to prepare a seasonal keyword calendar for public relations activities and link building. Dana Todd, Co-Chair of the Education Committee and one of SEMPO’s founders, leads this informative and must-see webinar for all skill levels.