Appropriate Attribution: How to Know if Last-Based Attribution is Wasting Your Hard Earned Marketing Budget | SEMPO
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June 25, 2009: Appropriate Attribution: How to Know if Last-Based Attribution is Wasting Your Hard Earned Marketing Budget

We’re pleased to announce this webinar, which will help take Attribution and put it all in perspective for you. Learn how to effectively create an attribution model that fits your particular needs. Learn about Appropriate Attribution and see how its implementation may significantly enhance your search marketing efforts and return on investment from paid search.

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