AdCenter, presented by Microsoft - SEMPO
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SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

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AdCenter, presented by Microsoft

Search. Click. Find.

Simply put, that's what you want your customers to do. Learn how to define your target market and set an ad budget. When shoppers see your ads, click to your site, and buy what they were looking for, you get a good return on your investment.

Perhaps you want to make sure you're hitting a key demographic, such as males between the ages of 18 and 34 who like to go hiking, or to find out if your niche marketing campaign is appealing to working moms who live in the Chicago suburbs.

AdCenter's analysis and reporting will tell you how you're doing every step along the way, so you can adjust your targeting to help boost your ad spend return.

This webinar will cover the campaign planning process for search campaigns including:

  • Targeting – determine who your targets are, and when and where they’re searching online
  • Analyze the numbers – see how your campaigns are performing, then tweak them to make them perform even better
  • Widen your reach – supplement your search advertising with content advertising by placing ads on pages where people read about their favorite subjects

Listen Now!
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