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August 28, 2008: Predicting the Future: How to Know What Your Customers Will Buy Before They Do

Many companies follow the headlines or use forecasting services to stay ahead of consumer trends and make market predictions. What they don’t realize is that their own customers are much better predictors of their behavior than any outside source. In the digital realm, organizations are sitting on a goldmine of data about customers - their proclivities, their preferences, and yes, their future buying intentions – most marketers just don’t know how to extract this information.

There are sophisticated solutions available today that enable marketers to procure this information and turn it into actionable marketing programs. They can even predict, with pinpoint accuracy, what customers will buy, when, and at what price point. Imagine how your business would operate if you knew exactly what the customer response and ROI would be on every marketing campaign or promotion before they actually took place.

This session will demonstrate how predictive analytics can be used to help marketers predict customer behavior and drive company revenues, using specific case studies from leading companies to demonstrate how they made their predictions and used that knowledge to increase sales, drive customer loyalty, and optimize their product marketing mix.

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