Predicting the Future: How to Know What Your Customers Will Buy Before They Do | SEMPO
Public Services
Email Updates

Enter your email address to be notified when new events and research items have been added.

 

A Note to Site Visitors

SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

For more information please contact us.

August 28, 2008: Predicting the Future: How to Know What Your Customers Will Buy Before They Do

Many companies follow the headlines or use forecasting services to stay ahead of consumer trends and make market predictions. What they don’t realize is that their own customers are much better predictors of their behavior than any outside source. In the digital realm, organizations are sitting on a goldmine of data about customers - their proclivities, their preferences, and yes, their future buying intentions – most marketers just don’t know how to extract this information.

There are sophisticated solutions available today that enable marketers to procure this information and turn it into actionable marketing programs. They can even predict, with pinpoint accuracy, what customers will buy, when, and at what price point. Imagine how your business would operate if you knew exactly what the customer response and ROI would be on every marketing campaign or promotion before they actually took place.

This session will demonstrate how predictive analytics can be used to help marketers predict customer behavior and drive company revenues, using specific case studies from leading companies to demonstrate how they made their predictions and used that knowledge to increase sales, drive customer loyalty, and optimize their product marketing mix.

Listen Now!