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A Note to Site Visitors

SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

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July 31, 2008: Using Search To Manage Your Brand's Online Reputation

Online reputation management and search go hand-in-hand. Imagine opening a page of a magazine and seeing headline upon headline about the same person. Without reading any articles and without knowing that person, you soon form an opinion. That's the power of a search engine results page for brands. Search engines are where people turn for their information. So, how can you use search engine marketing to get the best headline for your brand out there? This webinar will cover several tactics that will help improve your success rate - don't miss this opportunity to learn some tricks-of-the-trade.

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