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July 19, 2007 - Web Analytics for Search Engine Marketing

Driving traffic is only a part of the story. What happens when search-sourced visitors reach a web site is what ultimately makes the cash registers ring. Web analytics is the measurement of visitor behavior on a web site. And it can help Search Marketers do a better, more disciplined, more integrated job of Search Marketing.

 

This webinar will cover the basics of web analytics from a Search perspective: starting with how web analytics works (including an overview of the key products), what kinds of information it provides, what they key reports are for Search and, finally, how to use these reports to do better Search Marketing.

 

At each step, you’ll learn what information web analytics provides that can’t be obtained from your current Bid reporting tools. We’ll cover how well this new information integrates with what you already know: where you should expect conflicts, why the data will sometimes appear different and, most importantly, how to use this new data effectively.

 

Whether your interest is in PPC or SEO, web analytic data can be a valuable addition to your optimization tool-kit.