In-house vs. Outsourcing - SEMPO
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SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

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June 26, 200: In-house vs. Outsourcing

Now that search engine marketing has a firm line item in the marketing budget, CMOs are frequently assessing their options to execute the service. Previously, education, talent, and technology held a premium, and most firms outsourced SEM. Today, some firms are finding that in-house execution yields greater results. Learn the pros and cons of each approach, as well as the basic structure to conduct an in-house vs. outsourcing analysis.

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