"Search and Branding: How Consumers are Discovering Brands Online" | SEMPO
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May 25, 2006 - "Search and Branding: How Consumers are Discovering Brands Online"

Search marketing has proven itself as perhaps the greatest direct response marketing tool of all time. Marketers are able to calculate their ROI (return on investment) in real time, and down to the penny. But what role does search play in the consumer awareness cycle when the majority of purchases happen in another channel? Or even after a period of two months of research?

Search and branding is a hot topic, and this presentation intends to explore the role search engines play in connecting consumers with brands. Tune in to learn how your search engine marketing campaign can soar to new levels by connecting with consumers earlier on in the buying cycle. And don’t miss best practices to help marketers apply this knowledge to their campaigns and overcome many of the issues faced today.

Watch Webinar (43 minutes) (free to public)
Download Presentation (Members Only)