Why Content Advertising Should be Added to Your SEM Media Mix

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May 29, 2008: Why Content Advertising Should be Added to Your SEM Media Mix

Charged with finding new ways to increase return on advertising investment, marketers are discovering new revenue opportunities using content advertising. Frustrated SEMs with mixed or mostly negative feelings towards content advertising have turned away from the practice due to ads appearing on untargeted, irrelevant pages. Changes to the content networks have shown dramatic improvement in content campaigns and pessimistic marketers should revisit content advertising. This webinar, presented by a former content advertising naysayer, will cover specific enhancements in Google’s content network, how content advertising can increase ROAI, and real-life examples of how content advertising is effective for lead generation and e-commerce.

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