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SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

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April 20, 2006 - "Click Fraud"

This webinar will focus on an issue that unfortunately affects all search marketers today - Click Fraud.  Search engines claim that they are doing everything they can to help filter and not charge advertisers for clicks.  But most marketers need to be proactive enough to audit their own campaigns for Click Fraud.  During the webinar we will explore the issues surrounding Click Fraud and will address some of the ways to best protect yourself - and your clients - from it. 

Watch Webinar (51 minutes) (free to public)
Download Presentation (Members Only)