SEMPO Presents Findings from its State of Search 2006 Survey | SEMPO
Public Services
Email Updates

Enter your email address to be notified when new events and research items have been added.

 

A Note to Site Visitors

SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

For more information please contact us.

April 5, 2007 - SEMPO Presents Findings from its State of Search 2006 Survey

SEMPO’s annual state of the market survey uncovers both opportunities and risks for all of those in the search marketing industry.  Join Kevin Lee, SEMPO Research Committee
Co-Chair as he reviews some of the most interesting findings covered in this year's report.

There have been some major positive changes in the way respondents are treating SEM on both the organic and paid sides of the business.  However, there are also clear risk factors coming up this year with respect to agencies and their perceived value to marketers.  Marketers are also struggling with how to evaluate search as a branding medium and yet remain ROI focused. This is leading to a lowering in the PPC upside in CPCs.  To learn more, join us for this compelling SEMPO presentation.

Watch Webinar (free to public)
Download Presentation (Members only)