The Combined Impact of Search and Display / Search Daypart Conversion Rates , Presented by Atlas | SEMPO
Public Services
Email Updates

Enter your email address to be notified when new events and research items have been added.

 

A Note to Site Visitors

SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

For more information please contact us.

March 29, 2007 - The Combined Impact of Search and Display / Search Daypart Conversion Rates , presented by Atlas

Marketers today have more ways than ever to reach consumers with their advertising, including a number of digital channels available online.  It has long been assumed that the overall effect of multiple exposures across different channels is greater than the sum of the parts, but the Atlas Institute has set out to actually prove that idea. 

See industry-first benchmarks for cross-exposure between paid search and display as well as the effect that this has on conversion rates.  In the latter half of the webinar, Esco Strong will also present the Atlas Institute's latest research into search daypart conversion rates along with helpful tips for marketers on how to turn the findings into actionable next steps.

Watch Webinar (free to public)
Download Presentation (Members only)