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March 20, 2006 - "Pay Per Call 101: Beyond the Hype," presented by Ingenio

In 2006, the notion of Pay Per Call as a performance-based online advertising model truly arrived.  In the last six months, we’ve seen almost every major search engine and portal dip its toe in the Pay Per Call market in some way, shape or form: from Google’s "click-to-call" test on paid search listings, to eBay’s acquisition of Skype to enable a "pay-per-call" monetization model for the sale of services. The Kelsey Group recently predicted the Pay Per Call market will double each year for the next five years, with revenues surging to $3.7 billion by 2010.  But what does all of this mean for national marketers and agencies?  This session will highlight case studies of Pay Per Call in action, as well as present best practices and optimization tips for those looking to get started.

Watch Webinar (53 minutes) (free to public)