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February 22, 2007 - Click Fraud, presented by Google

In the past year, click fraud has become an increasingly important topic.  Much has been written and discussed on the subject, but there are many conflicting points of view, which can leave advertisers confused.   

Shuman Ghosemajumder, Business Product Manager for Trust & Safety at Google, leads a team within Google that has worked to protect advertisers from click fraud for many years.  In this SEMPO webinar, Shuman will attempt to clarify many of the issues associated with click fraud.  Specifically, advertisers and search engine marketers will be helped to understand what click fraud is, how big the problem is, how Google protects advertisers from it, and what the future holds.  Please join us for what is sure to be an interesting and informative session.

Watch Webinar (free to public)