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SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

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March 27, 2008: International Search Marketing

This webinar will look at international search marketing in both Europe and Asia, addressing the issues and pitfalls search marketers can run into when implementing multilingual campaigns. The first half of the session will focus on Europe: the different markets, issues faced specifically in pay per click campaigns, domains and where a website is hosted, and a general look at other important factors to consider about each one of your target markets to ensure your campaign is as successful as it possibly can be.

The focus will then move to Asia and the process required to successfully implement a search marketing campaign in China, Japan, and Korea - the three main Asian markets: assessment and research, planning your campaign, translating and localising your website, and implementing and reporting for your campaign.

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