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SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

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January 31, 2006 - "Online Driving Offline"

Tracking your online sales can be a challenge, but tracking the offline sales that result from your online efforts is even more of a daunting task.  This month's webinar will focus on the challenges of integrating online and offline SEM efforts.  We'll concentrate on research on this topic as well as provide some real-world tactics for you to test and try out.  Q&A will be available at the end of the webinar - please join us for a one-hour presentation and discussion on this exciting topic!

Watch Webinar (50 minutes) (free to public)
Download Presentation (Members Only)