Public Services
Email Updates

Enter your email address to be notified when new events and research items have been added.

 

A Note to Site Visitors

SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

For more information please contact us.

SEMPO Webinars

In keeping with SEMPO's mission to increase awareness and promote the value of Search Engine Marketing, we are pleased to present an on-going series of informational webinars. SEMPO member clients and prospects, inhouse marketers, and executives are invited to take advantage of this exciting service.

While SEMPO members are welcome to attend our webinars, we encourage you to invite clients and prospects who you feel would benefit from the information being presented.

Please note that dates and/or topics are subject to change. Please check for updated information.

Would you like to be notified about upcoming webinars?
If you would like to receive invitations to SEMPO’s webinars, please click here to submit your request. Most are free to the public, but we do have members-only content from time to time. Please read our Privacy Policy.

Upcoming Webinars 

 

May 29 at 12 PM ET:  Why Content Advertising should be Added to Your SEM Media Mix

 

Charged with finding new ways to increase return on advertising investment, marketers are discovering new revenue opportunities using content advertising. Frustrated SEMs with mixed or mostly negative feelings towards content advertising have turned away from the practice due to ads appearing on untargeted, irrelevant pages. Changes to the content networks have shown dramatic improvement in content campaigns and pessimistic marketers should revisit content advertising.  This webinar, presented by a former content advertising naysayer, will cover specific enhancements in Google’s content network, how content advertising can increase ROAI, and real-life examples of how content advertising is effective for lead generation and e-commerce.

Registration will open by May 16.


Past Webinars

Note - Please use Internet Explorer 6.0 or above when trying to view the past webinars.

Date
Title
April 24, 2008 The Changing Face of Search
March 27, 2008 International Search Marketing
February 7, 2008 SEO Career Planning and Salary Survey Data
December 18, 2007 Digital Shelf: The Search Marketing Opportunity for Packaged Goods
November 29, 2007 Localizing Your Online Marketing Efforts For Greater Results: A How-To for Local and National Advertisers
September 27, 2007 AdCenter, presented by Microsoft
July 19, 2007 Web Analytics for Search Engine Marketing
June 28, 2007 Building Relationships - The Key to Getting SEO Done In-House
May 31, 2007 Embracing Local Search as a Complementary Medium, Presented by Superpages.com
May 10, 2007 SEMPO Institute Webinars - Helping Agencies Meet their Demand
May 9, 2007 SEMPO Institute Webinars - Aim Corporate Players to the Same SEM Goals
April 5, 2007 SEMPO Presents Findings from its State of Search 2006 Survey
March 29, 2007 The Combined Impact of Search and Display / Search Daypart Conversion Rates , Presented by Atlas
February 26, 2007 SEMPO Latino Session: Grow Your SEM Strategies in Latin America and with the US Hispanic Markets
February 22, 2007 Click Fraud, Presented by Google
December 14, 2006 "SEO and Legal Issues" - ENCORE PRESENTATION
November 30, 2006 “Starting a Career in Search Marketing”
October 24, 2006 "SEO and Legal Issues"
September 26, 2006 "Early Look at Yahoo! Search Marketing’s New Platform"
May 25, 2006 "Search and Branding: How Consumers are Discovering Brands Online"
April 20, 2006 "Click Fraud"
March 20, 2006 "Pay Per Call 101: Beyond the Hype", Presented by Ingenio
January 31, 2006 "Online Driving Offline"
December 14, 2005 "Search Marketing Benchmarking: What's to Come in 2006"
November 30, 2005 Executive Briefing - Ideas: "SEO for CEOs"
October 26, 2005 Search Engine Marketing: It's Not Just Paid Search! (Part 2)
September 21, 2005 Search Engine Marketing: It's Not Just Paid Search! (Part 1)
August 30, 2005 Planning and Budgeting for Search Media