SEMPO Webinars

In keeping with SEMPO's mission to increase awareness and promote the value of Search Engine Marketing, we are pleased to present an on-going series of informational webinars. SEMPO member clients and prospects, inhouse marketers, and executives are invited to take advantage of this exciting service.

While SEMPO members are welcome to attend our webinars, we encourage you to invite clients and prospects who you feel would benefit from the information being presented.

Please note that dates and/or topics are subject to change. Please check for updated information.

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Upcoming Webinars 

May 29 at 12 PM ET:  Why Content Advertising should be Added to Your SEM Media Mix

Charged with finding new ways to increase return on advertising investment, marketers are discovering new revenue opportunities using content advertising. Frustrated SEMs with mixed or mostly negative feelings towards content advertising have turned away from the practice due to ads appearing on untargeted, irrelevant pages. Changes to the content networks have shown dramatic improvement in content campaigns and pessimistic marketers should revisit content advertising.  This webinar, presented by a former content advertising naysayer, will cover specific enhancements in Google’s content network, how content advertising can increase ROAI, and real-life examples of how content advertising is effective for lead generation and e-commerce.

Registration will open by May 16.

Past Webinars

Note - Please use Internet Explorer 6.0 or above when trying to view the past webinars.