Guidelines for Resource Submissions

General

Please write well, in accordance with standard English writing guidelines, and use proper spelling and grammar. All submissions are subject to editing by SEMPO editorial reviewers (we will strive to impact the overall content as little as possible).

By submitting your content, you agree to our editing and to have your work published on our site. If you are submitting a previously published work, you MUST provide permission from the original publisher.

SEMPO provides this information as a service to its members, and makes no warranty of member-submitted content.

Articles

We know there are some great "how-to" articles out there, and we really appreciate you sharing them with us, but we're more interested in articles that are topical to the industry itself, and the business behind SEM.

SEMPO doesn't endorse any particular optimization technique as a rule, and we feel that there are hundreds of adequate resources teaching the finer points of SEM strategies (many published on the sites of our fabulous members).

So here's what we really want: articles covering industry growth, trendspotting, legal and technical issues, SEM philosophy, international SEM issues, etc. If you have a really great white paper or document that is a high-level "how-to", and want to share it with our members, we will happily consider it for our members-only resources. Case Studies

You must have permission to print the names of all companies referenced in your case study. We would prefer it if all Case Studies had a general structure similar to this:

1. Background/Marketing Goals
2. Implementation Specifics
3. Obstacles/Challenges
4. Measured Outcome

White Papers

We need White Papers! What's a white paper? Well, it isn't a big sales pitch for your company. It isn't an empty fluff piece. It is a well-researched, meaningful document that is truly newsworthy.

Official definition: A white paper is an article that states an organization's position or philosophy about a social, political, or other subject, or a not-too-detailed technical explanation of an architecture, framework, or product technology. Typically, a white paper explains the results, conclusions, or construction resulting from some organized committee or research collaboration or design and development effort.

We will reserve some White Papers just for our membership, and share the others with public and press. SEMPO members will also be asked to participate in industry research from time to time, and we'll publish our findings here.