Search Engine Optimization (SEO) & Marketing Fundamentals | SEMPO
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SEO Fundamentals

  • Link Building & Analysis 
    • Tools
      • SEO Book Backlink Analyzer
        Reviewer comment: This is a desktop-based tool that provides an analysis of the anchor text linking to a page or site. The data provided includes link anchor text, linking sites’ IP addresses, linking domain Alexa data, page Title of linking page, number of links on page, and number of outbound links on a page for Google, Yahoo or MSN. FREE.
      • Advanced Link Manager
        Reviewer comment: This tool from Caphyon lets you analyze the inbound links to your site and competitor sites, in terms of volume and anchor text. It also indicates whether links are tagged with the no-follow attribute (which don’t pass link equity). Using this data, you can compare your site’s link profile with other sites and find out where your competitors are getting links from that you aren’t. You can also be alerted when partners remove your links from their sites. The tool is $99 - $599, (Standard, Professional or Enterprise) and a free 30 Day trial is available.
      • iBusiness Promoter
        Reviewer comment: This tool helps you find third-party sites to request links to your site from. It allows you to see who links to your site and your competitors’ sites, the anchor text that is used, the PageRank of the linking pages, how many outbound links that page has, and the IP address of the page linking. It also includes link suggestion forms and fills them out for you. The tool is $249.95 – $449.95 (Standard or Business) and a free trial is available.
      • Link Survey
        Reviewer comments: This tool automatically checks your link popularity on a schedule, without requiring you to run manual reports. You can customize the scheduled reports and check the link popularity of multiple websites at the same time. The tool supports more than 10 major search engines. The tool is $49.95 – $249.75 (Single-user license or Enterprise license).
      • Link Assistant SEO SpyGlass
        Reviewer comment: This tool aids you in determining the link building strategy of your competitors, including data points such as: number of backlinks, PageRank of linking page, Alexa Traffic Rank of linking domain, anchor texts & URLs, anchor and title keyword density, and link value of backlinks. The tool cost ranges from $0.00 – $249.75 (Free, Professional, and Enterprise editions).
      • webconfs.com Backlink Anchor Text Analyzer
        Reviewer comment: This is a simple, yet effective, tool that allows you to enter a domain name and view the backlinks to that site. FREE
      • Backlink Watch
        Reviewer comment: This tool shows allows you to enter a site URL and see backlinks to the domain, the anchor text for each link, and whether the link uses the rel=nofollow attribute. This is a free tool that has a large number of ads on the page.
      • Smart PageRank
        Reviewer comment: This tool provides data such as PageRank, age of domain, Alexa ranking, directory links, general backlinks, indexed pages and website value. This is a free tool.
      • Link Diagnosis
        Reviewer comment: This tool includes link data such as Pagerank of link pages, anchor text of backlinks, and rel=nofollow links. You can export the data to a csv file to further sort or filter the information. You will need to install the LinkDiagnosis Firefox Extension to see all of the features. This is a free tool.
      • TouchGraph Google Browser
        Reviewer comment: With this tool, you can find out how related websites are connected, see who is linking to your competitors and how many backlinks you share. It provides a nice visual representation of the linking relationships across the Web. This is a free tool.
      • Hub Finder
        Reviewer comment: This tool searches for “link hubs” based on the Yahoo API. Essentially, it will help you find sites that link to common resources, revealing potential linking opportunities. This tool comes with SEO Book membership - $100/month.
      • Free Link Popularity and Link Quality Checker
      • Linkpopularity.com

  • Keyword Research
  • On-Page SEO
    • Articles
    • Webinars
    • Tools
      • New IIS SEO Tool from Microsoft
        The IIS Search Engine Optimization (SEO) Toolkit helps recommends how to make the site content more search engine-friendly. The IIS SEO Toolkit includes the Site Analysis module, the Robots Exclusion module, and the Sitemaps and Site Indexes module, which let you perform detailed analysis and offer recommendations and editing tools for managing your Robots and Sitemaps.
    • SEO Quake
      Get details on Google page rank, pages indexed and backlinks to a particular URL from Google, Yahoo, and MSN). Based on your SEO goals and metrics you need to track, you can customize the toolbar to display features you use most often.
    • SEOxP (Stands for SEO Experts)
      The domain tool provides SEO data for a given site (paste URL) including page rank, dmoz and Y! directory listings, age of the domain (with a link to the way back machine), backlinks and alexa traffic data. This tool provides a quick snapshot about a site. It does take a few seconds for the results to be gathered. Also, you have to input each URL individually to gather the data for each site.
    • SEO Explorer
      This tool needs to be downloaded and run from your desktop. The tool provides multiple tabs to view the source code and identify issues like frames, absence of meta tags, keyword stuffing for a basic SEO audit.
    • SEO Filter
      The SEO filter is a simple tool that optimizes content from forums or complex CMSs (content management system) by converting dynamic links into search friendly static links, removing session IDs from links, clears stop/common words from links and more.
    • Get IP Link Popularity
      Displays the IP address of your computer. Put the IP address or the domain for which you need the whois information. Provides link popularity information about a specific URL like page rank; alexa rank; listed in DMOZ; backlinks from Google, Yahoo! and MSN.
    • NetMechanic HTML Code Checker

If you have suggestions for additional resources, please email your recommendations for evaluation by a member of our Education Committee. Please read our submission guidelines before submitting.