Pay-Per-Click

• Case Studies
• Boost Revenues by 20% – While Cutting SEM Costs by over 60%, Marin Software, 1/01/10  
• Doubling Profits from Paid Search, Marin Software, 1/01/10  
• Creating Efficiencies in Paid Search, Marin Software, 1/01/10  
• Trouve Boosts Leads by 30%, Marin Software, 1/01/10

• Whitepapers
• ROI-Based Campaign Management: Optimization Beyond Bidding, Marin Software, 10/01/09
• SearchIgnite - Search Marketing Sees Strong Growth in Q4, January 2008

Summary:

• Strong Q4 led by retail (not surprising but good in spite of economy), growing more than 40% year over year.

• Is Panama losing steam? The momentum we saw from Yahoo Panama in Q3 pretty much halted (and even backtracked a bit) in Q4.

• We’ve introduced a new metric – “Same Advertiser Spend” – which monitors the trends of seasoned brand search marketers….this will be interesting to see how seasoned search spenders invest vs. those who are newer to the medium. In Q4, Same Advertiser Spend grew at a slightly slower rate than overall search marketing spend, suggesting that search may be beginning to hit a maturation point for seasoned search marketers, aided by exponential investments by newer search marketers.

• Market share amongst the engines did not change much over 2007.
• Use of Search by Moms,  Microsoft, April 2008
  A recent usage study conducted by Microsoft’s adCenter indicated heavy search engine use by moms in obtaining information to support their online and offline purchases as well as a high impact of search on their buying decisions. Microsoft.
  


• Webinars
• September 24, 2009 Google Quality Score in High Resolution
• February 26, 2009 PPC Negative Keywords


• Blogs
• Inside Adwords
• Pay Per Click Journal

• Tools
• Ask Sponsored Listings
• Google AdWords Traffic Estimator
• Microsoft adCenter Labs Advertising and Keyword Research Tools
• Digital Point Solutions: Keyword Suggestion, AdSense, Ranking Monitor, more
• Microsoft Digital Advertising Solutions
• Microsoft adCenter Labs Advertising and Keyword Research Tools
• Yahoo! Search Marketing Resource Center
• Yahoo! Search Marketing Console

If you have suggestions for additional resources, please email your recommendations for evaluation by a member of our Education Committee. Please read our submission guidelines before submitting.