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A Note to Site Visitors

SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

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Offsite Tutorials and Books

  • DaveSite Interactive HTML Tutorial
  • Domain Name Resources
  • Get to the Top on Google
  • HTML Goodies
  • Lynda.com: SEO Training
  • MarketingSherpa Buyer's Guide to SEO Firms
  • Search Engine Marketing for Publishers (eBook)
  • W3Schools Web Building Tutorials
  • Waiting for Your Cat to Bark? – Bryan and Jeffrey Eisenberg
  • Call to Action – Bryan Eisenberg & Jeffrey Eisenberg
  • Business Blogs – A Practical Guide – Bill Ives, Ph.D. and Amanda G. Watlington
  • Web Analytics Demystified – Eric T. Peterson
  • Search Engine Visibility – Shari Thurow
  • Search Engine Optimization - An hour a day
    Jennifer Grappone and Gradiva Couzin. It is the second edition, 2008. ISBN-13: 978-0-470-22664-3 Review: The book was well organized with a good plan for a new in-house team to get started. The project plans by time and priority also help break SEO projects into smaller tasks for easy resource allocation to members on the team.
  • Web Analytics – An Hour a Day – Avinash Kaushik
  • Landing Page Optimization – The Definitive Guide to Testing & Tuning for Conversions – Tim Ash
  • Search Engine Marketing, Inc. – Driving Search Traffic to Your Company’s Web Site, 2nd Edition – Mike Moran & Bill Hunt