Local and Mobile SEO

• Local Search
• Research/Whitepapers
• Economics of Search Marketing – Addressing the Challenges of a Scalable Local Online Advertising Model, Borrell Associates (http://www.borrellassociates.com) for Clickable (http://www.clickable.com), June 2009
• Why search matters to local business, WebVisible
• Connecting small businesses with the substantial search engine consumer audience, WebVisible
• Webinars
• August 20, 2009 The Economics of Local Search Advertising
• Tools:
• GetListed.org: Reviewer comments – This is a must for any business owner.  It’s a quick glance to your very important presence in local search.  Results include direct links to add your business quickly and easily.
• Universal Business Listing: Reviewer comments – This is a good way for small businesses (up to 10 locations) with brick and mortar locations to increase their local SEO.  Being listed with accurate and consistent information in multiple places on the web is part of having a trusted local listing, UBL gives you exactly that.
• Local Search Guide
• Blog
• Kelsey Group Local Media Blog

• Mobile
• Articles
• Make Wordpress Mobile Friendly - Dylan Downhill - Elixir Interactive - 08/08
• Webinars
• October 15, 2009 Mobile Marketing for Beginners
• Editorials
• SEMPO Mobile POV -  Emerging Technologies Committee - SEMPO - 09/01/2009
• Tools
• Intersquash: This tool allows companies to create an iPhone-friendly version of their Website site using an RSS feed of their content.  FREE

If you have suggestions for additional resources, please email your recommendations for evaluation by a member of our Education Committee. Please read our submission guidelines before submitting.