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A Note to Site Visitors

SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

For more information please contact us.

SEMPO Original Research and Reports

In December 2004, SEMPO published our first report on the state of the search engine marketing industry, and it was quickly praised as the most comprehensive industry report to date. Survey respondents worldwide provided information on topics such as search engine advertising investment and price elasticity, organic search engine optimization, click fraud awareness/concern, resource allocation, and future features desires.

We have continued to measure the trends each year against our previous benchmarks, and have expanded the data points to include new relevant topics and a more global perspective.


SEMPO Annual State of Search Survey

The SEMPO Annual State of Search Survey 2008 - Full Results (for SEMPO members only)
 
The SEMPO Annual State of Search Survey 2008, Summary Results
 
The SEMPO Annual State of Search Survey 2007 Results
 
Annual State of Search Survey 2007 – Canada Specific Results
 
The SEMPO Annual State of Search Survey 2006
 
The SEMPO Annual State of Search Survey 2005
 
The SEMPO Annual State of Search Survey 2004
 

SEMPO Salary Survey

SEMPO Agency Salary Survey TOPLEVEL 2008
 
SEMPO Agency Salary Survey 2008
 
Results Summary for SEMPO's In-House Salary Survey, 2007
 

International-Specific Research

SEMPO 2007 European User Study
 
3rd Annual Japanese SEM Market Research (May 2007)