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A Note to Site Visitors

SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

For more information please contact us.

SEMPO Original Research and Reports

In December 2004, SEMPO published our first report on the state of the search engine marketing industry, and it was quickly praised as the most comprehensive industry report to date. Survey respondents worldwide provided information on topics such as search engine advertising investment and price elasticity, organic search engine optimization, click fraud awareness/concern, resource allocation, and future features desires.

We have continued to measure the trends each year against our previous benchmarks, and have expanded the data points to include new relevant topics and a more global perspective.

You can do your part to help us out by taking the survey each year. Sign up for our Newsletter, which highlights new research and articles published each month. You’ll be notified when the new survey is about to open, usually in September of each year. Or, email us at info@sempo.org to sign up for participation.

Results Summary for SEMPO's In-House Salary Survey, 2007

The State of Search Marketing, 2006 (available to SEMPO members only)

The State of Search Engine Marketing, 2005

The State of Search Engine Marketing, 2004

SEMPO 2007 European User Study

3rd Annual Japanese SEM Market Research (May 2007)