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SVM E-Business Solutions: Industrial Marketing Moves OnlineManufacturing companies are dramatically shifting their marketing efforts from traditional methods toward online marketing. These findings are detailed in the 2006 E-Business Trends in Manufacturing Report, a study of the online marketing practices of over 220 industrial marketing executives. Among the many significant points, the 2006 E-Business Trends in Manufacturing Report identified the following key industrial marketing trends: ► Industrial marketing budgets are shifting online, often at the expense of traditional marketing ► Over 48% of manufacturers are turning to search engine marketing to help drive sales lead generation efforts ► Websites are becoming the hub of industrial marketing Free Download (registration required): http://www.svmsolutions.com/survey Reprinted with permission by author: SVM E-Business Solutions (http://www.svmsolutions.com) |