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SVM E-Business Solutions:  Industrial Marketing Moves Online

Manufacturing companies are dramatically shifting their marketing efforts from traditional methods toward online marketing.  These findings are detailed in the 2006 E-Business Trends in Manufacturing Report, a study of the online marketing practices of over 220 industrial marketing executives. 

Among the many significant points, the 2006 E-Business Trends in Manufacturing Report identified the following key industrial marketing trends:

►   Industrial marketing budgets are shifting online, often at the expense of traditional marketing

►   Over 48% of manufacturers are turning to search engine marketing to help drive sales lead generation efforts

►   Websites are becoming the hub of industrial marketing

Free Download (registration required):  http://www.svmsolutions.com/survey

Reprinted with permission by author:  SVM E-Business Solutions (http://www.svmsolutions.com)