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2006 Search Marketing Industry Research



Research Company Added

How America Searches
The consumer packaged goods (CPG) industry generates nearly $2 trillion in sales in the U.S. alone, and CPG companies are second to none when it comes to total advertising expenditures. Although they will spend an estimated $15.6 billion to advertise online in 2006, according to PricewaterhouseCoopers and the Interactive Advertising Bureau, this spending accounts for just one percent of their total advertising outlay. Click here to read the release.

 iCrossing 12/30/06

How America Searches: Online Media
As online media consumption grows among the online adult population, marketers may be leaving easy money on the table and missing opportunities for cross-selling by underestimating their potential audience in key categories. This report provides an in-depth look at the online media consumption habits of U.S. adults, including the types of media that most resonate with online consumers, the methods they use to find their media of choice and how many online media purchases they plan to make in the next three months. Click here to read the release.

 iCrossing 12/15/06

Hitwise Consumer Generated Media Report
Description: Social networking, blogging, and user-created videos have captured the public's attention and have left mainstream media companies scrambling. New research about consumer generated media and the industries that are tapping into these online communities to drive traffic to their own websites. To read the report go to http://www.hitwise.com/registration-page/us-cgm-report.php - free registration is required.

 Hitwise 12/12/06

Industrial Marketing Moves Online
Manufacturers are shifting from traditional methods toward online marketing, as detailed in the 2006 E-Business Trends in Manufacturing Report, a study of the online marketing practices of industrial marketing executives.

 SVM E-Business Solutions 4/15/06

How America Searches: Financial Products and Services (PDF)
When iCrossing first commissioned Harris Interactive® in April of 2005 to survey the online research behaviors and habits of the online adult population in the U.S., we learned that 88% of the population uses search engines to research specific topics...

 iCrossing 4/01/06

Online French Market in 2005: Demography – Use – e business. (PDF)
In 2005, how looks like the French online population compared to Europe or to USA ? Is Internet becoming a real communication medium in France? What are the main political influences and directions for the French online market?

 1ère Position 3/01/06

A Market Survey 2006 (PDF)
According to a new market survey by investment bank AdMedia Partners, merger and acquisition activity for internet marketing firms will be remarkably strong in 2006. AdMedia’s survey also found that mergers and acquisitions of “experiential marketing” companies – which includes buzz, viral, guerilla and event marketing firms – as well as database marketing and customer relationship management (CRM) firms, will also be strong this year.

 AdMedia Partners 2/21/06

Survey of 1,200 advertisers covers never-before-tracked areas and addresses B2B, B2C and healthcare advertising online.
Outsell, Inc., an information industry research and analyst firm, has released results of a national advertising spending.

 Outsell, Inc. 2/16/06

How America Searches (PDF)
The internet is a integral part of a global communication and commerce...

 iCrossing, inc. 2/01/06

How America Searches: Online Shopping (PDF)
As computer prices drop below $300 and internet access is increasingly available, the internet is becoming a larger focal point in people’s every day tasks. In June, 2005, iCrossing published “How America Searches,” which offered a glimpse into how Americans utilize search as part of their online behaviors.

 iCrossing, inc. 2/01/06

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