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SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

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2005 Search Marketing Industry Research



Research Company Added
The State of Search Engine Marketing, 2005
In support of SEMPO’s mission, we have completed the State of Search Engine Marketing survey for 2005.  This survey is SEMPO’s second major research project and is part of an ongoing commitment to conducting and providing comprehensive insights into the search engine marketing industry.		 SEMPO 12/05/05

Mobile Search and Its Implications for Search Marketing (PDF)
Modern marketing strategy has closely followed the development of three “screens”: television, the personal computer and now, mobile phones.

 OneUpWeb 10/01/05

iProspect's Search Marketer Performance Study (PDF)
In order to gain a better understanding of search marketers motivations, perceptions, and decision-making, iProspect partnered with JupiterResearch to field a survey of qualified searched marketers that resulted in the iProspect Search Marketer Performance Study.

 iProspect 9/01/05

iProspect's Outsourced SEO Metrics & ROI Study (PDF)
When search marketers - who outsource their natural search engine optimization to an SEM firm - and who also participate in paid search advertising were asked...

 iProspect 9/01/05

Internet Germany: Search User Behavior and SEM Attitudes (PDF)
German SEM firm eprofessional studies how search results influence purchase behavior and opinions about advertisers, specifically among German speaking users.

 eprofessional GmbH 8/18/05

Search Engine Marketing to the U.S. Hispanic Market and Latin America (Updated) (PDF)
Data on the size and Internet usage of this growing market.

 i-Hispanic Marketing Group 8/18/05

UK Online Search (PDF)
HitWise's survey of the search landscape in the UK finds that Google dominates, powering over 2/3 of searches.

 Hitwise UK 6/27/05

Search Engine Marketing: Growth Companies In Play (PDF)
Investment bank DeSilva & Phillips examines the reasons behind the recent wave of SEM company acquisitions.

 DeSilva & Phillips 5/23/05

The Value of Organic SEO: Impact from Higher Rankings in Non-paid Search (PDF)
OneUpWeb's tracking study estimates the value of the Top 10 listing on Google.

 OneUpWeb 4/13/05

The Role of Search in B2B Buying Decisions (PDF)
Enquiro's survey finds search plays a key role in buying decisions, with Google being the engine of choice.

 Enquiro 1/14/05

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