Search Marketing Industry Research
We strive to bring you the freshest and most comprehensive library of research relating to the search engine marketing industry, including studies regarding user behavior and market sizing.
Each of the following research studies is highlighted courtesy of its original publisher or author, and all copyrights remains with the original author. Some of the studies below do require a fee; SEMPO has no commercial relationship with any of our contributing publishers.
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| Research |
Company |
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“Net Worth (Part Two)”
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by Jaimie Pickles and Candace Thornton |
05/09 |
“Net Worth (Part One)”
Article series researching the online ad and Search Marketing spending of the Insurance industry.
Originally appeared in Best’s Review (April, May 2009), linked with permission. The article provides new data on online insurance consumer volume and demographics. Further, the article breaks new ground in laying out how much insurance companies are spending to advertise online in search, online leads, display, online-video and social media marketing. |
by Jaimie Pickles and Candace Thornton |
04/09 |
New Info Shoppers
Microtrends author supports the value of search engine visibility with new survey exploring shoppers’ research habits. Even in medical care are areas, nearly 4 in 5 shoppers say they gather information on their own from the Web before buying. |
Microtrends |
01/09 |
Vertical visibility index: AUTOMOTIVE
This research report is an excellent report for those (agencies and clients) working with the Automobile industry. It provides insights into the performance of each company in their search effort. |
iCrossing |
07/08 |
iCrossing Election 2008 Update 5/16/08
The study combines a survey of potential voters’ attitudes and behaviors with respect to researching presidential candidates and political issues on the Web, with a detailed analysis of the visibility of candidates and issues in both natural and paid search. The study finds that the number of people using online resources has grown 31 percent since the first iteration of the study from June, 2007. The study further finds that information on candidates’ positions on specific issues are still top-of-mind for voters, but the candidates still have relatively poor natural and paid search visibility for issue-related keywords. |
iCrossing |
05/08 |
Use of Search by Moms – April 2008
A recent usage study conducted by Microsoft’s adCenter indicated heavy search engine use by moms in obtaining information to support their online and offline purchases as well as a high impact of search on their buying decisions. |
Microsoft |
04/08 |
How America Searches: Health and Wellness
Consumers are taking more control over managing their personal health. And, thanks in large part to the Internet, they have access to an increasingly vast store of information – about everything from symptoms and diseases to doctors and medical practices to medication and pharmaceutical companies – as well as tools and resources with which to do so. Consumers rely on the Internet for health-related information, with online resources, particularly general search engines, healthcare portals and a range of social media playing a central role in steering consumers towards care and treatment options. They continue to seek advice from healthcare professionals, but when it comes to making important decisions about their health, such as whether or not to take a prescription medication, consumers also look to online social media to obtain information and share experiences with fellow consumers on topics that directly affect their healthcare choices. The key for every participant in the health value chain is to understand the journey that consumers take in order to seek care. |
iCrossing |
01/08 |
Connecting small businesses with the substantial search engine consumer audience
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WebVisible |
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Why search matters to local business
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WebVisible |
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SearchIgnite - Search Marketing Sees Strong Growth in Q4
Strong Q4 led by retail (not surprising but good in spite of economy), growing more than 40% year over year
Is Panama losing steam? The momentum we saw from Yahoo Panama in Q3 pretty much halted (and even backtracked a bit) in Q4
We’ve introduced a new metric – “Same Advertiser Spend” – which monitors the trends of seasoned brand search marketers….this will be interesting to see how seasoned search spenders invest vs. those who are newer to the medium. In Q4, Same Advertiser Spend grew at a slightly slower rate than overall search marketing spend, suggesting that search may be beginning to hit a maturation point for seasoned search marketers, aided by exponential investments by newer search marketers.
Market share amongst the engines did not change much over 2007
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Industry Research Archive
