Search Engine Marketing Research, Articles and Resources

SEMPO Research

Research is very important to our members and our industry, to help us track, understand, and evolve both search behavior and the commercial aspects of search. SEMPO periodically conducts original research projects including our in-depth annual "State of Search Survey."

SEMPO Annual State of Search Survey

SEMPO Salary Survey

Industry Research/Reports

In addition, we feature cutting-edge research conducted by our members and other industry research professionals.

• SEMPO Original Research
• Industry Research/Reports
• “Net Worth (Part One)”
  by Jaimie Pickles and Candace Thornton
  Article series researching the online ad and Search Marketing spending of the Insurance industry. Originally appeared in Best’s Review (April, May 2009), linked with permission. The article provides new data on online insurance consumer volume and demographics. Further, the article breaks new ground in laying out how much insurance companies are spending to advertise online in search, online leads, display, online-video and social media marketing.
• “Net Worth (Part Two)”
• The Digital Shelf – The Opportunity for Search in Packaged Goods (SEMPO members only)
• SEMPO 2007 European User Study
• 3rd Annual Japanese SEM Market Research (May 2007)
• SearchIgnite - Search Marketing Sees Strong Growth in Q4
  Summary:
  
  • Strong Q4 led by retail (not surprising but good in spite of economy), growing more than 40% year over year
  • Is Panama losing steam? The momentum we saw from Yahoo Panama in Q3 pretty much halted (and even backtracked a bit) in Q4
  • We’ve introduced a new metric – “Same Advertiser Spend” – which monitors the trends of seasoned brand search marketers….this will be interesting to see how seasoned search spenders invest vs. those who are newer to the medium. In Q4, Same Advertiser Spend grew at a slightly slower rate than overall search marketing spend, suggesting that search may be beginning to hit a maturation point for seasoned search marketers, aided by exponential investments by newer search marketers.
  • Market share amongst the engines did not change much over 2007
• Connecting small businesses with the substantial search engine consumer audience
• Why search matters to local business