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SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

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SEMPO Search Engine Marketing Opinions and Editorial

Note: The following editorials represent the author's views and do not necessarily present the views of SEMPO or its members.

If you have suggestions for additional resources, please email your recommendations for evaluation by a member of our Education Committee. Please read our submission guidelines before submitting.

Editorial	Author	Company	Date
Small Window Treatment Manufacturer Increases Sales through Search Marketing	Marcel Media	Marcelmedia	07/11/2007
6 Reasons Why In-House Search Engine Marketing (SEM) is Ineffective	Marcel Media	Marcelmedia	07/11/2007
Guide to a Successful Career in Search Engine Marketing	Pradeep Chopra	SEM Times	03/30/2007
Legal and Strategic Perspectives on Click Measurement	Kursad Asdemir & Moin A. Yahya	School of Business, University of Alberta Faculty of Law, University of Alberta	07/01/2006
"A Need for Third-Party Click Auditing"	David Reeve	WebVisible	12/12/05
Paid Search Grows Larger, More Complicated?	Chris Boggs	InstantPosition.com	10/16/05
Change Agent: No Search Is an Island	Fredrick Marckini	iProspect	9/12/05
Why You Shouldn't Care About SEMCares.com	Gregory Markel	SEMCares.com	9/1/05
NonProfits and Search Engine Marketing: Myths and Realities	Nan Dawkins	RedBoots Consulting	10/20/04
The Future of Search: Beyond the Horizon	Gord Hotchkiss	Enquiro	8/30/04
Non-Profit Issues in the Search Engine Marketing World	Georgina Tweedie	Church of Scientology	7/26/04
Five Reasons Why Ad Agencies Hate Search Engine Marketing	John Tawadros	iProspect	7/14/04
The "Snake Oil" Myth Slithers On	Dave Wilkie	Zunch Communications	7/5/04
The Missing Ingredient in SEO	Dave Wilkie	Zunch Communications	7/5/04
What it Means To Be a Search Engine Marketing Professional	Jill Whalen	High Rankings	10/9/03
Traditional Search Engine Optimization VS. Pay Per Click (PDF)	David Wallace	SearchRank	10/3/03