San Francisco California Jobs on SEMPO: Senior Director, Search Engine Marketing
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Job Available

Senior Director, Search Engine Marketing

Posted: 27 Jul 2010
Expires: 30 Sep 2010

Category:Ad Campaign Management
Status: Full Time, Permanent
Location: San Francisco, United States

Job Description

Wildline! (http://www.wildlinecorp.com) is looking for a strategic, proactive and dynamic Senior Director to lead search marketing efforts for the largest advertising agency serving the online Adult Entertainment industry.

Wildline! is a growing and respected firm providing search engine marketing, search engine optimization and billing services to the online adult community. Our approach to SEM is a unique blend of marketing, web-centric design services, consulting and direct interaction with our clients to make sure that our actions create their success. Our method is customized, long term and intense. Most of our partnerships are developed through word of mouth, not through self-promotion. We offer an energetic, hard-working and casual work environment in the SOMA area of San Francisco.

Position Responsibilities:
Direct our team of SEM Account Managers
Manage relationships with the online Adult teams at Google, Yahoo and Bing to advance the interests of our agency and clients.
Test, measure and refine (optimize) campaigns to improve results and increase the impact of PPC marketing on revenue and profitability. Manage SEM marketing campaigns to client targets, volume goals and budgets.
Build and optimize new advertising campaigns for a range of client online properties such as subscription sites, webcams, products and dating.
Evaluate 2nd and 3rd tier Search Engine and other traffic channels for distribution.
Manage weekly and monthly client reporting and tracking. Lead weekly update calls with our clients' executive management teams.
Conduct behavior analysis and new keyword development for our accounts, leveraging our database of more than 25 million keywords for campaign expansion.
Coordinate with Tech team on various projects related to PPC marketing.
Have fun working with the most unique and innovative segment in online marketing.

Benefits:

You will direct the search practice for the most complex and competitive segment in online marketing. The Adult industry has led every major technical innovation over the last 20 years. Our industry and end users are innovators and were the early adopters of the VCR, internet, online imaging and video, online advertising, online gaming, HD, mobile and most recently 3D. An estimated 25% of all search queries are adult in nature. More than 30% of US consumers visit at least one adult web site per month and the average number of sites visited is 8. If you relish a challenge and want to be at the forefront of search innovation, this opportunity is for you.

Experience

Desired Requirements
Natural team leader with the ability to create strong morale, deliver results personally and through others and apply corrective action when necessary.
In-depth understanding of Pay-Per-Click account management.
Ability to write and edit compelling Ad copy.
High-level keyword optimization and bid management capabilities.
Passion for search engine marketing, client relations, end user behavior and analytics.
Strong analytical, written and verbal communication skills.
Power Microsoft Excel user.
Detail-oriented and highly organized with the ability to handle multiple tasks simultaneously.
Passion for delivering results. Self-motivated with a high level of initiative and a sense of urgency.
Google AdWords Qualified Individual Certification.
MUST BE COMFORTABLE WITH ADULT CONTENT.

Contact

Relevant Searches
Name: Maury Domengeaux
Email: Contact
Phone:
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