Keywords: PPC, SEM, Paid Search, Google AdWords, Yahoo, Bing, bid management & optimization, PPC campaign, web analytics, conversion tracking,

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FindLaw, a Thomson Reuters business, is the world's leading provider of online legal information and Internet marketing solutions for law firms. FindLaw's roots go back to 1995, when two attorneys compiled a list of Internet resources for a group of law librarians in northern California. The response to the material was so positive they decided to post the information on the Internet.

Today, FindLaw.com remains the most popular site for free legal information on the Internet with more than four million legal consumers visiting each month and the largest legal directory available. FindLaw's law firm marketing solutions also dominate with award-winning Web sites, online video, online attorney profiles, search engine marketing and Internet advertising.

Manager, Search Engine Marketing
We are seeking an SEM fanatic to join our marketing team. This individual contributor will be responsible for the management and optimization strategies relating to our Pay-Per-Click campaigns, as well as for our clients.

Role Description:
Help create, optimize, measure and analyze our online marketing campaigns. You will work closely with other marketing managers and engineers to launch successful paid-search campaigns. Specifically, you will help identify new traffic stream and help us optimize user acquisitions and conversions
Manage 3rd party vendors to develop tools and strategies for paid search campaigns that meet and exceed business goals. Develop and maintain SEM forecasting models that look at the impact of spend and engagement across key campaigns. Drive recommendations of how to improve search spend effectiveness for multiple campaigns. Work closely with search engines to manage search buys.

Requirements:
BA/BS degree.
4+ years PPC/SEM optimization experience for Google, Yahoo or MSN accounts.
Prior experience of managing PPC campaigns across multiple search engines - search, contextual and display.
Prior experience of managing PPC campaigns for external, small/medium businesses.
Works well independently on assigned tasks, as well as team at large.

Ideal Candidate:
The ideal individual must have proven ability to achieve results against set objectives in a fast moving, dynamic environment.
Able to start optimizing the first day on the job without breaking a sweat.
Self-motivated and self-directed; however, must have demonstrated ability to work well with people.
Someone who doesn't take him or herself too seriously.
Strong communication and team-oriented; comfortable interacting with senior managers and engineers.
Someone who loves talking about PPC, CTR, ROI, Analytics (doesn't have to be in that order).
Experience working with the legal industry or optimizing large accounts with million+ keywords.
Familiarity with Omniture SiteCatalyst and Google Analytics software a plus, but not necessary.
Team player. Good sense of humor, always a plus

Thomson Reuters employees take pride in providing our customers around the world with information that is timely, accurate, unbiased and trusted. We have a profound respect for the professions and customers we serve and define our success in terms of their success. Our work environment is dynamic, innovative and entrepreneurial. We have a result-oriented culture that demands excellence, agility, and the desire to move quickly and precisely to seize opportunities. Our environment is both challenging and supportive - we give employees the opportunity to develop their skills and do their best work.

Thomson Reuters values diversity of culture and thought and seeks talented, qualified employees in all its operations around the world regardless of race, gender, national origin, religion, sexual orientation, disability, age or any other protected classification under country or local law.

Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer.

According to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has been met for the fiscal year 2010 (October 1, 2009-September 30, 2010.)

To apply please follow the link:
https://toc.taleo.net/careersection/2/jobdetail.ftl?lang=en&job=MAR00002060

Thomson FindLaw
Name: Christina Larson-Oelkers
Email: Contact
Phone:
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