The Web Analytics Analyst will work primarily with the BusinessOnLine Web Analytics and Optimization teams but will also provide a supportive role to other BusinessOnLine production teams and our clients to deliver sophisticated analytics solutions. These services may include configuring current analytics platforms, implementing new platforms, developing custom reports and key performance indicator (KPI) dashboards, and providing detailed analysis. The Web Analytics Analyst is expected to come into the position with experience working with previous analytics platforms, providing analysis of reports, and developing recommendations for optimizing online marketing campaigns.

From a development perspective, the Web Analytics Analyst must continue learning and keep up to date with new and developing platforms and strategies within the space and translate this knowledge to continually improve BusinessOnLine's internal analytics process. The candidate will be expected to rise to these and other challenges that might surface and thrive on change, innovation, critical thinking, humor, results, and success. At BusinessOnLine, our people drive our process, our process drives our solutions, our solutions drive client satisfaction, and client satisfaction drives us.

Scope of Responsibilities:

Support the analytic needs for clients and their businesses by analyzing web traffic using clickstream tools such as Omniture, Google Analytics, Webtrends, and Fireclick
Create holistic dashboards by aggregating data from various data sources for analysis and presentation to clients
Collaborate with external partners to assist with data collection and reporting
Holistic approach to reporting and analysis: clickstream analysis, outcome analysis, search analysis, multivariate testing analysis
Work with web technology teams to closely identify gaps in the data capture strategy and collaborate to implement enhancements
Typical Deliverables:

Weekly, monthly, and quarterly reports
Support the development of reports and dashboards
Data consolidation and validation
Auditing analytics code implementations: analytics code, tracking parameters, web analytics tool administration

Knowledge, Background, and Experience:

The successful candidate will have the following skill sets and abilities:

Familiarity with SEM/PPC, SEO, Social Media, and Usability best practices
1+ years of working with standard clickstream analysis tools: Omniture, ClickTracks, Webtrends, Coremetrics, Google Analytics
1+ years of experience in reporting and analyzing performance of online marketing activities and campaigns
2+ years of experience using the Microsoft Office suite, with particular strength in Microsoft Excel
Excellent communication skills and ability to interact with all levels of end users and technical resources
Works effectively both independently and as a member of a functional team
Strong analytical skills, with the ability to provide insights and recommendations for changes to influence key decision makers
Proactive in analyzing customer behavior using data to influence changes on a site

For more information, please visit our website at: www.businessol.com

BusinessOnLine
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