Chicago-based Newark is part of the global Premier Farnell Group, a leading multi-channel, high service electronics distributor supporting millions of engineers and purchasing professionals across the Americas. It markets and distributes the industry's broadest selection of components, test equipment and RoHS compliant solutions throughout the US, Canada and Mexico. Newark, serves its customers through multiple sales channels: a branch network, contact centers, dedicated field sales force and a world-class website. The Director, Digital Marketing and Web will own the promotion and sales via the Newark web as well as through Community / Social Media. This individual will be responsible for delivering a step change increase in the percentage of revenue going via the web using best-in-class practices to drive customer acquisition, retention and penetration. Through strong communication skills and persuasive quantitative arguments, you will lead Newark to an increase of sales via the web from 30% to 50%. Optimize investment and management of digital marketing tools including PPC, e-mail, datafeeds, merchandising tiles and online advertising. This position reports to the SVP of Marketing and will lead a team of 5-10 reports. Primary Accountabilities:

• Transform the eMarketing organization into a center of excellence, while driving 50% of business via eChannels
• Increase web sales, traffic and search engine rankings through best in class management and execution of PPC, e-mail, datafeeds, merchandising tiles, and online advertising tools and investments
• Develop an outsourcing strategy for Pay-Per-Click campaign
• Develop an eMarketing strategy and plan that incorporates input from Sales, Supplier Management, Product and Commercial Marketing
• Launch the North American eMarketing strategy for Community and Social Media
• Partner with the global Community and Social Media team to ensure alignment and optimization of resources
• Evangelize the benefits of eChannels across the Newark organization through effective communication and strong quantitative data
• Partner with Customer, Web and Financial analytics team to ensure maximized customer acquisition and retention is attained
• Lead best practice integration of online and offline marketing in concert with other key marketing leaders
• Ensure key talent is hired and retained through development and other engagement activities
• Work across globally matrixed eCommerce and IT departments to ensure Newark is prioritized appropriately

Requirements:

• Bachelor's degree in Marketing, Business, Communications or a related field is required, MBA is strongly preferred
• 5+ years in a strategic leadership or management position
• 4+ years in a search engine marketing and e-mail campaign management role, or established online advertising agency required
• Experience managing a digital/emarketing organization, including SEO, SEM, e-mail, online advertising and merchandising
• Interactive/Traditional media planning and negotiation experience
• Experience managing, motivating and influencing in an environment with a rapidly changing workload in the context of high expectations and tight timeframes
• Demonstrated ability to work in a growing, dynamic organization and gain credibility and marshal resources across an organization

Interested and qualified candidates, should forward a WORD version of their resume to rkimbel@premierfarnell.com At Newark, we value a diverse environment. We are an Equal Opportunity Employer.

Premier Farnell
Name: Rick Kimbel
Email: Contact
Phone:
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