Position Overview

Want to come work at a fast-paced, high-energy Internet company? Love to crunch the numbers, run your campaigns, then watch the cash register ring? Like to win?

The Director, Online Acquisition Marketing will oversee the strategy development and execution of our most important acquisition channels. The position is responsible for driving customer acquisition and revenue growth through Beau-coup's search engine marketing programs (paid search), affiliate network, search engine optimization (organic/natural search), online advertising
(CPM) and new business development.

Despite its size and success, Beau-coup is only beginning to invest in online marketing
programs and personnel, and this role is a tremendous opportunity for an experienced
marketing leader who has the tools and experience to help build the online marketing program and organization for an exciting, fast-growing company. The Director, Online Acquisition
Marketing will eventually have responsibility for a team of 4-6 (initially 2-3) interactive marketing managers, and is responsible for the P&L driven by these channels. The position initially reports to the CEO, but will eventually report to the VP, Marketing once that person is hired.

Key Responsibilities

* Defining a customer acquisition and revenue strategy
* Supervising interactive marketing agency/contractors and search engine relationships
* Interactive campaign planning and buying
* P&L responsibility
* Identifying and pursuing emerging technologies, platforms, and marketing opportunities
* Leading a team of Interactive Marketing Professionals
* Establishing and maintaining dashboards, reports, and other analytical tools to track and measure marketing performance and trends

Company Overview

Beau-coup (www.beau-coup.com) is a leading online retailer for wedding favors, baby shower favors and other special occasion favors and gifts. Our vision is to become the definitive online destination for the products, information, and resources needed for stylish entertaining. We are
a growing and profitable start-up company that has been in business since 2002. Beau-coup is regularly featured in prominent publications such as The Wall Street Journal, InStyle magazine and Martha Stewart. In 2009 Beau-coup debuted on the Inc. 5000 list of the fastest growing
private companies in America, having achieved a 3-year growth rate of 243%. We offer a fun, energetic work environment and are looking for a talented individual to join the team and grow with us.

Location

* The position is based in the company's headquarters in Mountain View, CA
* Conveniently located near the Hwy 101, 237 and 85
* Within walking distance to many great restaurants and easy access to downtown
Mountain View

Salary and Benefits

* Competitive salary commensurate with experience
* Full medical, dental and vision insurance; life and disability insurance; 401K plan

Experience

The ideal candidate has experience defining ROI metrics, and defining and executing a multichannel digital marketing strategy to achieve branding and performance targets. The ideal candidate will have experience leading teams in a dynamic and fast-based environment and have a history of demonstrating exceptional results in direct response marketing programs. He or she should be entrepreneurial and able to work effectively across a senior management
team.

Example career profiles include:
* Senior Manager or Director (P&L, strategic) in online marketing role at an Internet company, particularly one within the e-commerce ecosystem (online retailer, comparison shopping engine, etc.).
* Senior Manager or Director-level SEM/SEO expert at a top search engine, comparison
shopping engine, lead generation company, or new media agency.

Qualifications

* 6+ years of Internet company experience; ideal candidate will have gained his/her
search marketing experience at an e-commerce company focused on customer acquisition.
* Strong business background, as well as excellent written and verbal communication
skills required.
* Experience in direct response marketing, Search Engine Marketing, and Search Engine
Optimization is required. Affiliate Marketing and Online Ad Campaign experience (CPM) preferred.
- Ability to evaluate the program at a strategic level while also able to roll up
sleeves and dig into the day-to-day management of the program to find
optimization opportunities big and small. Minimal requirement: must have
managed an SEM/SEO budget of >$500K and a portfolio of >10K keywords.
- Conceptual and technical understanding of website architecture and
infrastructure as they relate to search marketing is essential.
Proven manager of effective teams focused on developing innovative marketing
solutions to meet branding objectives and ROI goals.
* Experience working cross-functionally on strategic projects.
* Ability to analyze and present conclusions on business performance.
* Project management and problem-solving skills.
* Startup or small-company experience is a plus.

Personal Attributes

* Analytical; data and metrics driven
* Ability to embrace the sense of urgency, innovation and resourcefulness required at a
fast-paced small company environment.
* Positive, can-do attitude
* Good listener
* Collaborative and collegial
* Kind and caring towards colleagues, views co-workers as "family"
* Self-directed/motivated
* Flexible and adaptable
* Resourceful and creative
* Passion for winning and competitive
* Results orientation, competitive
* Enthusiastic
* High integrity and trustworthy

Beau-coup.com
Name: Tom Cole
Email: Contact
Phone:
Fax: