Associate Director, Measurement and Analytics Full Time Regular
Chicago, IL

Requirements

Starcom MediaVest Group (SMG), ranked one of the largest brand communications groups in the world, is a full-service brand contact agency, providing clients with complete communications strategy and activation across all major media, as well as online strategy and activation. Through a unique planner/buyer heritage and focus on strategic targeting, SMG helps clients clear new paths to their customers, delivering powerful and efficient marketing messages that produce tangible sales results.

Performance Marketing (SMG PM) is a collective unit tasked with oversight and development of customer acquisition and retention expertise throughout the SMG North America operation.

The Associate Director of Measurement and Analytics is responsible for leading measurement and analysis for SMG Performance Marketing

Specific Responsibilities:
Develop on-going and ad-hoc reports, as well as dashboards for account teams and clients in order to measure, report and optimize client campaigns
Develop proprietary analyses and measurement techniques to measure campaign effectiveness, ROI and customer lifetime value
Partner with client account teams to provide analyses and insights that will drive marketing strategies and decision-making
Develop automated reporting processes to improve efficiency
Lead economic modeling efforts to evaluate current or potential marketing programs
Develop marketing mix models to help guide marketing budget allocation decisions
Serve as key liaison between SMG Performance Marketing and SMG Analytics; develop and communicate business and technical requirements; provide input and make recommendations on data infrastructure and tools
Assist in new business pitches as required
Serve as thought leader in digital and direct response measurement trends and techniques
Over time, hire, develop and manage a team of analysts

Qualifications:
Bachelors degree in statistics, mathematics, marketing, finance, engineering or related field required; Masters/graduate degree a plus
8+ years experience in data mining, data modelling, marketing and/or customer analytics
2+ years experience analyzing digital and/or direct response media
Proven track record analyzing direct response data to improve marketing results
Strong client-facing experience
CRM Experience a plus

Skills:
Proficiency with database tools and data management, including: SAS, SPSS, SQL, MS Access, Excel PivotTables and enterprise business intelligence tools such as Cognos or Business Objects
Knowledge of multivariate statistical analysis, logistic regression, linear regression and other segmentation techniques
Experience with media measurement tools including 3rd party ad serving, syndicated research, and website analytics: MRI, Netratings, Comscore, Doubleclick, Atlas, Mediaplex, Dynamic Logic, Insight Express, Buzzmetrics, Omniture, Coremetrics, Google Analytics , etc.
Excellent presentation and communication skills

SMG Search
Name: Jennifer Fisher
Email: Contact
Phone:
Fax: