iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid and natural search marketing, Web development, social media, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing clients include over 40 Fortune 500 companies and such recognized brands as The Coca Cola Company, DuPont, Office Depot, Toyota and Travelocity. Headquartered in Scottsdale , Arizona , the company has 550 employees in 13 offices in the U.S. and Europe . Find out more at www.icrossing.com.

The Analyst will be responsible for creating the link related deliverables outlined in a Statement of Work SOW (ie: LAR and Link Tracker). In addition to creating deliverables, the Analyst will be responsible for executing upon suggestions provided in pertinent documents. The Analyst will serve a central role in acquiring and modifying links to client sites.



NSO Definition: The process of ensuring websites meet optimal architecture, link, and design criteria of the latest search engine algorithms to improve visibility, rank, and relevance in search engines over time



Major Job Responsibilities / Accountabilities:

· Generation of link related deliverables (LAR, Link Tracker, etc.)

· Execution of linking aspects of client deliverables

· Participates on all linking related client calls

· Researches clients and competitors

· Participate in and complete continual training and professional development as detailed within department.

· Maintain an understanding of industry trends and research industry related media.

· Keyword research

· Light HTML coding

· Reporting analysis

Knowledge / Skills / Abilities:

· BA or BS preferred

· 1-2 years of experience a plus

· Fundamental understanding of HTML

· Familiarity of major search properties

· Experience in MS Office suite intermediate to advanced excel

· SEO experience a plus

· Strong mathematical, analytical and writing skills


Click the following link to apply online:
https://www.hirebridge.com/application/appchoice.asp?jid=62880

icrossing
Name: Joanne Davis
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