Search Engine Marketing via Data Mining

2012 Asia Tour Guangzhou Summit
08 November 2012 - SEMPO Greater China

The 2012 SEMPO Greater China boutique summit was successfully held on November 8^th in Guangzhou, China. The first time held in southern China, the summit themed "Search Engine Marketing via Data Mining” was a part of the SEMPO APAC 2012 Asia Tour.

China’s leading search engine dominator Baidu was deeply involved, as were advertisers from different industries, consulting firms, and third-party technology providers. Delegates dissected the opportunities and challenges brought by data mining.

Thanks to the measurability and analyzability of online marketing including search, professionals engaged are able to track, analyze and then further optimize the result of marketing campaigns, which leads to the true north of the entire marketing ecosystem.