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2013 State of Search Marketing Report

The 9th Annual SEMPO State of Search Marketing Report 2013, in conjunction with Econsultancy, is available for download. The annual SEMPO study is an aggregation of information provided by organizations from 25 different countries from marketers across a range of business sectors and types of agencies.

The report was conducted by SEMPO in November 2013, and the survey was completed by over 400 advertisers and agency respondents. SEMPO and Econsultancy promoted the survey to their respective members, offering a complimentary copy of the report as the incentive for taking part.

The State of Search Marketing Reports provides a detailed look into valuable data and insights regarding search strategy and tactics. The report is designed to capture the continually evolving role of search marketing as part of an integrated marketing mix. Questions included topics such as channel-specific budget increases/decreases, objectives, and metrics. Two separate tracks of questions for advertisers and for agencies generated interesting take-aways and discussions.  



Key takeaways include:

  • While more than eight out of ten marketers identify mobile as significant, just 3% of marketing budget goes to this area
  • Less than half of marketers (47%) think that Google+ has had a significant impact on the world of SEO
  • Nearly half of digital marketing budget is spent on search, with 31% on paid search and 18% on SEO (see chart below)
  • 63% of businesses will be increasing their paid search budget for 2014 while 47% plan to do so for SEO

 

Digital Marketing Spend for Companies

 

SEMPO members can view the detailed survey findings for free by downloading the 2013 State of Search Marketing Report here. Past reports can be viewed here.

To become a SEMPO Member and view the 2013 State of Search Marketing Report, please click here.

 

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