Webinar: State of Search – Advertiser Perspective
Tuesday, May 6, 2014
From 12:00 PM ET until 1:00 PM ET
Webinar (Register for link)
Online registration is closed.
State of Search Market: Advertiser Perspective
Moderator: Marc Englesman
Tuesday, May 6, 2014
This webinar will details the 2013 State of Search Survey results from an advertiser perspective. Our speakers will be announced soon.
SEMPO members can view the detailed survey findings for free by downloading the 2013 State of Search Marketing Report here. Past reports can be viewed here.
Meet Our SpeakersJeffrey Dreiblatt
PricewaterhouseCoopers US Digital Marketing Group
Jeffrey Dreiblatt is SEO Manager for PricewaterhouseCoopers US Digital Marketing Group. He serves as the US firm's subject matter specialist on all areas of search. In addition, Jeffrey helps to guide the brand's overall digital experience. Jeffrey has a Masters degree in Library and Information Science from Pratt Institute. He recently moved into the role of Past chair leading the Knowledge Management Division of the Special Libraries Association. In addition, Jeffrey is a practicing fine artist.
Search Engine Marketing Supervisor
Elijah Kirsch is currently the Search Engine Marketing Supervisor at Cars.com. He is responsible for running and maintaining the Cars.com SEM accounts as well as finding new areas to invest in search. His expertise in SEM come from his desire to constantly analyze all aspects of data and continually find new areas to expand and testing methodologies to improve.
Meet Our ModeratorMarc Englesman
Director, Strategy and Analytics
Digital Brand Expressions
Marc has been an active member in SEMPO ever since he joined Digital Brand Expressions more than 7 years ago. He first served on the Marketing Committee and helped lead the update of marketing/member materials. Then he joined the Research Committee and took over the lead role for SEMPO’s Annual State of Search Survey – expanding on capturing agency and advertisers’ perceptions on the role of search as part of an integrated digital marketing mix.
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