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Webinar: State of Search – Agency Perspective
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Webinar: State of Search – Agency Perspective
Webinar: State of Search – Agency Perspective

4/24/2014

When: Thursday, April 24, 2014
From 12:00 PM ET until 1:00 PM ET
Where: Webinar (Register for access link)
  
Contact:
Brooke Weldon

Phone: 781-876-8866

Registration Information
Online registration is closed.
Details

State of Search Market: Agency Perspective


Moderator: Marc Englesman

Speakers: Doc Sheldon and Steve Plunkett, Rockfish


Thursday, April 24, 2014

12:00 PM ET, 9:00 AM PT, 16:00 UTC

Webinar Description

In part 1 of a 2-part series, Marc Engelsman, will be talking with a couple of agency speakers who will add their own insights & perspective on the findings in the 2013 State of Search Survey report that was released on January 30, 2014. Our two speakers, Doc Sheldon and Steve Plunkett, will be able to provide a dynamic view of the industry results in this educational webinar.

Part 2, to take place on May 6 will include perspectives from the advertiser, with speakers from PwC and Cars.com. Click here to view the event details and register for Part 2. 

Key Takeaways:

  • You’ll get to understand the agency approach to the integration of search with other digital channels
  • Explore why agencies view search differently than their clients/advertisers in terms of strategies, metrics, ROI and emerging trends
SEMPO members can view the detailed survey findings for free by downloading the 2013 State of Search Marketing Report here. Past reports can be viewed here.

Meet Our Speakers

Doc Sheldon
Doc Sheldon's Clinic

Doc Sheldon has been in publishing and journalism for nearly 40 years, first in newspaper and magazines, then online since 2003. From his SEO consulting agency, he services B2B and B2C clients in N. America, Australia and the UK, as well as in Latin America, and he writes regularly on Search Engine Watch and is the editor on The Meld. You can see more about Doc on his Google+ profile.

 
 
 

Steve Plunkett
Senior Search Scientist
Rockfish
Steve Plunkett is Senior Search Scientist for Rockfish. He is an accomplished SEO Scientist responsible for diagnosing trends in all aspects of search engine optimization and Internet-user behavior. His areas of expertise include keyword research for psychological relevance, online reputation management, Internet conversion strategy, and digital and analog asset search optimization. He also specializes in organic SEO and user behavior in social networks.

Meet Our Moderator

Marc Englesman
Director, Strategy and Analytics
Digital Brand Expressions

Marc has been an active member in SEMPO ever since he joined Digital Brand Expressions more than 7 years ago. He first served on the Marketing Committee and helped lead the update of marketing/member materials. Then he joined the Research Committee and took over the lead role for SEMPO’s Annual State of Search Survey – expanding on capturing agency and advertisers’ perceptions on the role of search as part of an integrated digital marketing mix.

 
 

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