State of Search Market: Agency Perspective
Moderator: Marc Englesman
Speakers: Doc Sheldon and Steve Plunkett, Rockfish
Thursday, April 24, 2014
12:00 PM ET, 9:00 AM PT, 16:00 UTC
In part 1 of a 2-part series, Marc Engelsman, will be talking with a
couple of agency speakers who will add their own insights & perspective on the
findings in the 2013 State of Search Survey report that was released on January 30, 2014. Our two speakers, Doc Sheldon and Steve Plunkett, will be able to provide a dynamic view of the industry results in this educational webinar.
Part 2, to take place on May 6 will include perspectives from the
advertiser, with speakers from PwC and Cars.com. Click here to view the event details and register for Part 2.
SEMPO members can view the detailed survey findings for free by downloading the 2013 State of Search Marketing Report here. Past reports can be viewed here.
- You’ll get to understand the agency approach to the integration of
search with other digital channels
- Explore why agencies view search differently than their
clients/advertisers in terms of strategies, metrics, ROI and emerging
Meet Our SpeakersDoc Sheldon
Doc Sheldon's Clinic
Doc Sheldon has been in publishing and journalism for nearly 40 years, first in newspaper and magazines, then online since 2003. From his SEO consulting agency, he services B2B and B2C clients in N. America, Australia and the UK, as well as in Latin America, and he writes regularly on Search Engine Watch and is the editor on The Meld. You can see more about Doc on his Google+ profile.
Senior Search Scientist
Steve Plunkett is Senior Search Scientist for Rockfish. He is an accomplished SEO Scientist responsible for diagnosing trends in all aspects of search engine optimization and Internet-user behavior. His areas of expertise include keyword research for psychological relevance, online reputation management, Internet conversion strategy, and digital and analog asset search optimization. He also specializes in organic SEO and user behavior in social networks.
Meet Our ModeratorMarc Englesman
Director, Strategy and Analytics
Digital Brand Expressions
Marc has been an active member in SEMPO ever since he joined Digital
Brand Expressions more than 7 years ago. He first served on the
Marketing Committee and helped lead the update of marketing/member
materials. Then he joined the Research Committee and took over the lead
role for SEMPO’s Annual State of Search Survey – expanding on capturing
agency and advertisers’ perceptions on the role of search as part of an
integrated digital marketing mix.