When: Thursday, April 24
Time: 11:30AM - 1:00PM
Where: Atlanta Fish Market (265 Pharr Rd NE, Atlanta, GA 30305)
Cost: Free for SEMPO members, $25 in advance or $35 at the door for non-members
We all know Content is King, but that's not the whole story. Content doesn't just mean blogging and putting out press releases anymore. It means using everything at your disposal to tell great stories that connect with your audience on a deeper level, and using those stories as the lynchpin between SEO, Social, and even Paid Media. Join us to learn more about great storytelling techniques you can use to elevate your content; how to apply great content across multiple mediums, devices, and platforms; and how to measure success along the way.
Lisa Williams is a Director of Content Marketing at Search Discovery. She is an 18-year veteran of online marketing and has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe and The Oregonian. Lisa is on the SEMpdx (Search Engine Marketing Professionals of Portland Oregon) Advisory Board. She speaks at regional, national and international conferences including SMX, SMX Advanced, SearchFest, ClickZ, Integrated Marketing Summit, Online Marketing Summit and BrightEdge Share13.
As president & founder of Nebo, Adam helps oversee day-to-day operations of the 50 person independent agency. He serves on the board of directors of the Technology Association of Georgia, the Atlanta Ad Club and Startup Atlanta – where he leads the ChooseATL initiative promoting Atlanta as the perfect city for the creative class. He also teaches Interactive Design at the Creative Circus – one of the nation’s premier portfolio schools.
Adam was named one of Atlanta's '40 under 40' rising stars by the Atlanta Business Chronicle in 2011, selected as the Atlanta AMA's Agency Marketer of The Year in 2013 and was also recognized as the 2013 Interactive Marketer of the Year by the Atlanta Interactive Marketing Association.